Steve Perry Fans - WRIF 101

They say his name "Arthur Penhallow, BABY," with the emphasis on the last word, an octave lower, the way he says it to them. They listen to his program as much for the music as the between-the-lines stories he dangles over the air waves about Detroit's rock and roll heaviest.
    Before he signed WRIF on the air in 1971 Art had toured with a band that played with the Mamas and Papas, among others. Being born in Honolulu had not kept him away from the great Southwest, where he met many of the rock and roll stars he's still friends with today. Ultimately a rock and roll friend led him to Detroit, where he got off to a roaring - not to mention controversial - start in radio. Although rumors of his fabled salary never quite died down, his popularity never does either. Or curiosity about him.
    Art himself is somehow immune to all the attention but he does perhaps find it flattering. His own taste is rather basic. "I like all sports, especially women," he says, "I love the great outdoors, and drinking in rowdy rock and roll bars," which of course brings to mind his second home, where he can regularly be found discussing life, lust and rock and roll.
    "He really does know sports," Eli Zaret offers. As part of Art's afternoon show, Eli's sportscast at 5:15 PM has included Penhallow's incredibly accurate predictions of dozens of sports contests. "What he gets into, he really gets into," a friend observes.
    Which may be the reason he gets into the radios of many Detroit rockers. Baby.